CONTEXT:
The dance school “Solta Essa Loba” launched the project “Mulheres Que Dançam”, aimed at women seeking to reconnect with their essence. Until then, they had never invested in marketing in a structured way. Social media was improvised and there was no clarity about the brand.

CHALLENGE:
- Position the cause as an empowerment movement, not just as a course or one-off campaign.
- Increase digital visibility and real engagement with the public.
- Create a branding and communication structure without losing the emotional identity of the project.

SOLUTIONS IMPLEMENTED:
- Bring visibility to the presence and evolution of women in cinema, connecting representation with history and pop cultureBranding diagnosis, helping the team understand and communicate the “brand DNA”.
- Creation of the campaign “Be part of this movement”, connecting the project to a collective purpose.
- Content strategy for Instagram focused on empathy, storytelling and belonging.
- Creation of the landing page for the donation campaign focused on emotional conversion.
- Creative and tactical support throughout the month of March.

RESULT:
Compared to February:
Views: +200% (from 3,700 → 11,100)
Reach: +219% (from 782 → 2,500)
Interactions: +548% (from 77 → 499)
Likes: +20.9%
Saves: from 0 to 4
Followers: +300%
Profile visits: +72.7%

HIGHLIGHT:
This project was more than just numbers. It was about translating purpose into strategic communication. In one month, we went from “improvised content” to a clear, structured and impactful digital presence, with a defined brand, a campaign with identity and an increase in donations.