When did LinkedIn become Wonderland?

Logging into LinkedIn for the first time feels like falling down a rabbit hole. You’re suddenly surrounded by contradictory advice, self-proclaimed gurus promising magic formulas for success, and a flood of posts about “the best way to position yourself.” In the middle of it all, you feel lost, just like Alice in Wonderland.

But the real key to transforming your digital presence and building true authority isn’t in following all that noise. Instead, imagine yourself as Alice in this story. Your journey may start with confusion, but just like Alice, you have total control over your path—and the power to overcome every obstacle along the way.

Alice’s Journey: The Quest for Authority on LinkedIn

In the original tale, Alice begins her journey lost and disoriented. That’s exactly how it feels stepping into LinkedIn. You want to stand out, but you feel too small to be noticed or too big to fit in. Sound familiar? We’ve all been there.

But what separates those who get lost from those who win the game is the ability to find yourself, and to recognize that real authority begins within.

Meeting the Mad Hatter (Or: How Bad Advice Can Derail Your Path)

In Wonderland, Alice meets the Mad Hatter, an eccentric character who gives absurd advice about how to behave and succeed. He tells Alice to just "post more" and "be present," regardless of the actual content.

In real life, you’ve probably come across these “Mad Hatters” of LinkedIn. They say the secret to success is posting several times a day, following cookie-cutter formulas, and waiting for the algorithm to do the rest. But as the Cheshire Cat wisely says:“It’s not about how much you post. It’s about what you post, and the impact it creates.”

Those instant-result formulas often ignore what truly matters: the quality of your message and the clarity of your brand identity. Posting just to post might earn you empty views, but it won’t build a loyal audience or create real conversions.

The Cheshire Cat: Your Guide to True Authority

If the Mad Hatter is the mistake, the Cheshire Cat is the way forward. With his mysterious grin and practical wisdom, the Cat becomes Alice’s guide. He shows her that true authority doesn’t come from tricks or formulas, it comes from within.

You need to find your authentic personal brand voice. On LinkedIn, authority isn’t built on empty tips or quick hacks. It’s built on authentic branding, strategic presence, and a consistent narrative that reflects your real professional value.

The Queen of Hearts: Facing the Harsh Realities of the Market

Throughout her journey, Alice encounters the Queen of Hearts, ruthless and ready to cut off the head of anyone who challenges her. The job market can feel the same: brutal and punishing. Every step can seem like a new threat. Prejudice, career stigmas, discrimination, and invisible barriers feel as overwhelming as Wonderland’s queen.

But real power doesn’t come from yelling louder or playing their game. It comes from clarity, confidence, and authority. You don’t need to cut heads to be heard.You need to build a presence so solid that people listen, not because you’re shouting, but because your voice is worth hearing.

The Return to the Comfort Zone: Transformation Through Authority

By the end of her story, Alice doesn’t return to Wonderland as the same girl. She’s grown. She’s faced her challenges and realized that being heard means embracing her voice. Her authority didn’t come from shouting, it came from showing confidence and expertise. She stopped following shallow advice and started authoring her own story.

And you can do the same.

You can build your authority on LinkedIn and in the market, not by chasing every tip that pops up in your feed, but by focusing on what truly matters: an authentic personal brand, a strategic presence, and a clear narrative that reflects your unique value.

Conclusion: True Authority Comes from Being Yourself

There’s no rabbit hole you have to fall into. You don’t need to get lost, because the map to success is already within you. What you need is clarity about your value, and the confidence to show it to the world with intention.

Once you find your brand voice, you’ll stop following empty advice and start leading your own journey.

So stop cutting off heads, and start building your authority.